Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
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Within our quest for that lightest bottle achievable, we took our eyesight into a group of expert glassmakers. Exploring shapes and glassblowing approaches to minimise glass usage without compromising longevity.
This new, light-weight bottle can be a issue of exquisite beauty; but extra importantly, it demonstrates what is feasible In regards to lightweighting glass. We are going to continue on implementing these learnings across our array, having extra progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of analysis and growth have meant which the understanding attained is currently being applied over the range of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is established by adopting a check-and-study product, creating and Discovering with out limitation and imagining what the future of light-weight luxurious packaging could bring.
Our fantastic blend of our individuals and types is our magic, and in our inclusive and supportive tradition, your possibility to thrive is limitless.
This new, light-weight bottle is often a point of exquisite elegance; but extra importantly, it demonstrates what is possible In terms of lightweighting glass. We're going to keep on implementing these learnings throughout our selection, getting far more progressive strides as we glance to the way forward for Scotch.”
In the course of its five years of investigation, the model has become granted a United kingdom patent4 and also to motivate even more progress while in the sector – and in a first for Diageo – a license to the patent will be offered with a royalty-totally free foundation to everyone on the earth who wishes to share in these discoveries.
And also redesigning the glass, considered was specified to how the bottle could be manufactured and transported.
Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxury spirits packaging
On the other hand, the engineering won't yet exist to roll out the Ultra bottle permanently. Diageo hopes that this will adjust, and it has by now been granted a patent to carry on development.
The specialized problems that lightweighting provides led us to incorporate a variety of structure and production specifications that we could not have envisaged At first of our journey; through the prerequisite of the tear fall shape which We've moulded to even now mimic the enduring square kind of Johnnie Walker bottles, on the addition of a protective cage to allow for a spherical foundation, and also the hand-creating and filling of each person bottle to prevent damages in manufacturing.
With much less than 888 bottles unveiled globally, Just about every bottle is independently numbered and introduced inside of a luxury collector’s case.
We uncovered that the lightest, strongest glass bottle you can also make without having compromising longevity is often a teardrop shape.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that more info the ground-breaking layout could inspire the more deluxe, lightweight, and lower-carbon whisky bottles of tomorrow.
“It is possible to say It truly is valuable that we’re acquiring ahead of the curve with all the laws. But we’d commenced [Ultra] ahead of [PPWR policies] had been published,” suggests Lindley, including that it’s crucial for Diageo to prioritize as it’s a “significant adjust for [all our liquor classes] to become considering minimum possible packaging body weight.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, very first made in distilleries that have since closed.
Johnnie Walker set out to advance the spirits market by experimenting with lightweight glass for its luxurious whiskies, motivated through the trend to 'sensitive' rather then 'heavy' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.